Lady Gaga's Sales Surge Over 1,000% in Wake of Super Bowl Halftime Show
According to Billboard, Lady Gaga's Super Bowl halftime show performance on Feb. 5 scored huge sales gains for the diva, according to Nielsen Music.
Also impressive: On Super Bowl Sunday alone, Gaga sold more songs and albums digitally than she did in the entire week ending Feb. 2 -- across both physical and digital formats. In the week ending Feb. 2, Gaga sold 30,000 albums and songs, of which 26,000 were digital.
Gaga's 13-minute halftime performance included all three of her No. 1 songs on the Billboard Hot 100 chart ("Just Dance," "Poker Face" and "Born This Way") along with top 10 tunes "Telephone" and "Bad Romance," and recent single "Million Reasons."
"Million Reasons" is from Gaga's most recent album, Joanne, which debuted at No. 1 on the Billboard 200 chart dated Nov. 12, 2016. Joanne was Gaga's biggest-selling digital album on Super Bowl Sunday, with over 12,000 sold (up 1,077 percent compared to its previous day: a little more than 1,000). Notably, Joanne hasn't sold this much in a single week since the frame ending Dec. 29, 2016, when it moved 18,000 copies (both physical and digital).
A year ago, Coldplay headlined the Super Bowl halftime show (Feb. 7, 2016) and saw a handsome increase in sales for its albums and songs in the week of the performance. In the week ending Feb. 11, 2016, Coldplay sold 95,000 albums (up 355 percent) and 254,000 digital songs (up 174 percent). The band's then-just-released album A Head Full of Dreams flew back up the Billboard 200 chart dated Feb. 20, rising from No. 16 to No. 4 in the wake of the halftime show.
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