Guest Feature: Araba Sey: Most Models remain in the dark and are unexposed due to poor branding

Modeling like any other job is a respectable brand and challenging career that needs to be handled in the right way and held in high esteem.

Modeling has become highly competitive and demanding in today’s world.Many top models are making millions of money out of it and people are growing more love and admiration for models in the modeling industry and making them their mentors and role models.

Those who do not really understand the modeling job or are outside the modeling circle and act desperate to be models for fame or wealth, despite they don’t possess the Modeling abilities or potentials are those painting the modeling industry black and not understanding that modeling is a business and hence a respectable brand.

In branding oneself as a model you need to make sure your brand stands out and that your target market recognizes it and is aware of it. Your brand identity means revealing exactly or in detail  what u do concerning your job and making your target market or public understand your brand. It’s not just about creating a brand identity and awareness but trying to ensure that your brand perceptions are positive and correct.

The photographers you work with, the brands you work for and the portfolio you produce are very important because it determines how much your brand speaks.Being determined to be successful doesn’t mean working with so many people or opting to work for or with just anyone in the modeling industry.To build a respectable brand you should be keen or selective with the photographers, Companies or people you work with.

Also, you should be able to tell whether your clients or those you work with perceive your brand as you want them to or whether there are any negativities you need to address after working with them. You should be able to identify and communicate what your brand means to the public which reflects in the work or shoots you do as we have different types of Modeling, as well as how well you perform in these shoots.This will help attract people to want to work with you especially when you are exceptional and excellent in your shots.This is where passion comes in as mentioned in the previous article.

Another important factor worth mentioning is giving your clients or those you work with an exceeding expectation to build loyalty and even recommend you to other people to work with.This is where you create your “Brand Personality”.

Always consider the judgements or responses of the public and those you work with in terms of credibility,quality,consideration and how superior your brand is as a model as compared to other models and assess these judgements and work on how to maintain or improve on the perceived credibility,quality and superiority of your brand.

To build your brand to that higher level as a model, be innovative and creative in your work.Build better, stronger and more links or relationships with people related to the Modeling industry.The more relationships you build and promotions you get, the further your brand goes on to the international market.

Learn to be firm with professionalism, be accurate with your reporting time for work or Photoshoots, Tour and read more about Modeling and always make sure to work with good, Experienced, Creative and Professional people.