Kim Kardashian's New Makeup Line Rakes in Millions Minutes After Release
Kim Kardashian West is giving her sister, Kylie Jenner, a run for her
money. The 36-year-old reality star's new beauty line earned millions in sales just
minutes after launching on Wednesday.
Just minutes after her contour kits went on sale, Kardashian West announced
that the medium and light shades of the product were already sold out. All
300,000 kits sold out in less than an hour, raking in an estimated $14.4
million.
Kardashian West took to Twitter to share her excitement over the kits' speedy
sales and answer fans' questions about the products.
OMG Medium has sold out! I can't believe it! In just a few minutes!— Kim Kardashian West (@KimKardashian) June 21, 2017
I do! It helps it blend better: I even spray it with a fix spray too https://t.co/o5DViijqiA— Kim Kardashian West (@KimKardashian) June 21, 2017
I use Dark when I'm tan! Medium for regular when I'm more pale https://t.co/J4B9YujGoS— Kim Kardashian West (@KimKardashian) June 21, 2017
The mother of two's new makeup line includes Crème Contour and Highlight Kits,
which she promises will give fans her signature look in five minutes, for $48.
The kits come in four colors (Light, Medium, Dark and Deep Dark), and come with
a dual-ended contour stick, highlighter and blending brush and sponge.
Kardashian West's April collaboration with Jenner's Kylie Cosmetics sold its
full 300,000 in minutes, and at $45 each, earned $13.5 million sales.
"We have a good model, and even from our lip kit, we have a really good
general idea of what our customer is going to be like. We are definitely
prepared for the demand," Kardashian West told WWD ahead of the launch on Monday.
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