We need to push the frontiers of our tourism – Kwaku Asiedu
Kwaku Osei Korankye Asiedu, Business Development Executive of Uncle
Ebo Whyte’s Roverman Productions, has lamented the poor packaging of
Ghana’s tourism products to holidaymakers who visit the country.
Though tourism is widely deemed a key foreign income earner, Asiedu
expressed worry that the country is not fully taking advantage of the
huge potential that the segment offers: “people come into the country
and they do not enjoy our tourism”, he observed.
Bearing 20 years experience in the media, sales and marketing, and a
staunch tourism afficionado, Kwaku Asiedu held that players in the
hospitality sector for instance, are not engaging creative persons
enough. To him, such art forms as music, dance, paintings, spoken word,
drama must be incorporated in the the daily schedule of hotels,
conferences and other ceremonies so as to better tell our stories and
give tourists a more enjoyable experience.
He entreated the various embassies to help promote the country’s
tourist destinations outside. “All our embassies should have the list of
our tourist centres so visitors are made to sign an undertaking to
visit our tourist sites before they are given visas to enter into Ghana.
The embassies outside Ghana should also do their bit to market the
country’s tourism opportunities.”
“There should be exhibitions and festivals in every part of the world
where we have an embassy or High Commission so we sell our country well
and people get to know us. There should be a tourism and entertainment
desk, where you can get information on all these things. By doing this,
we make our creative industry grow”.
He also called on the sector minister as well as the tourism
authority to do more in making the country conducive for private
creative enterprises. “I feel there must be a loan scheme when the
creative council is formed, so artists can have their art reviewed and,
if approved, assisted financially”.
He opined that as a people, we’ve gotten to a point where we need to
push the frontiers of our tourism. He also stressed need to merge
tourism with creative arts, as it is the only way to win.
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