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Nescafe Africa Uses Farncophone & Anglophone Media Influencers To Amplify It's GET Started Stories On Young Africans

Over the past 3 years, Nescafe Africa has been collecting and sharing the Get Started stories of young Africans across West and Central Africa on our social media platforms.

This falls under the brand's Get Started initiative which seeks to inspire young people to chase and live their dreams.

The brand's goal for the year 2017 was to be the coolest and most inspiring brand in the CWAR region, so we decided to leverage this approach to achieve this.

Fans have always loved this content pillar and would occasionally message us their own stories. So we decided to allow them freely share their stories on our Twitter platform along with their colleagues from across the region

This was a one of a kind approach we used because stories were not only being shared, but the fans’ pictures were also captured into a photo mosaic which depicted a mug of Nescafe powering young Africans from various fields of endeavor .

We used a group of relevant Francophone and Anglophone influencers (popular online personalities in the areas of blogging, cinema and comedy) on twitter to further amplify the campaign on their platforms and popularize the hashtag #MyAfricanPortrait.

The campaign was successful, causing a huge spike in reach and engagement on the brand's Twitter page as we'd never seen with over 5000 story entries and over a million video views during the campaign period.

Now Available Africa, Nescafe's digital agency was contacted by Ad Dynamo, (Twitter’s African partner) who informed the agency that they'd exceeded their expectations with the campaign, considering how quickly the mosaic filled up and the fact that Nescafe was the first brand in Africa to pull this off.
The agency was therefore nominated and eventually awarded with the Twitter Creative Award for the month of September. Previous winners have included the likes of Pepsi and Coca-Cola, so we’re in great company!

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