Combined name brings clarity – AirtelTigo
Airtel and Tigo, leading providers of mobile telecommunication
services in Ghana, have announced the launch of a joint brand that will
advance their commitment to providing the best mobile and fixed
telephony service and solutions to consumers and businesses.
The talents, technologies and tactical expertise of Airtel and Tigo
are now unified as AirtelTigo. At a staff durbar where the new brand
identity was revealed, the CEO for the merged business, Roshi Motman,
said the joint brand name and identity is a natural progression
following extensive customer engagements.
“The combined name brings clarity and simplicity and continues on
the brand journey of former Airtel and Tigo. Our new business is a
combination of our strengths and positions us perfectly to bring greater
value, deeper insights, and bigger and better solutions to all our
customers”, she said.
In earnest AirtelTigo has started to integrate and harmonise their
operations – combining resources and services to deliver greater value
to Ghanaians. The first thematic campaign as a joint entity, ‘yabͻmu’,
which means ‘we’ve joined’ has kicked off and will be rolled out
nationwide to engage customers on the commitment of the of the merged
business.
Under the bigger theme of ‘One big family’, AirtelTigo has already
harmonised calls from the former Airtel to Tigo and vice-versa. Calls
charges are now treated as though they are one network.
Roshi Motman, the CEO of AirtelTigo promised more exciting offers
for customers of both networks while they integrate into one network.
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