Senegal film classic inspires Beyoncé and Jay-Z tour art

Beyoncé and Jay-Z's announcement of a joint tour called On The Run II features promotional art inspired by Senegalese filmmaker Djibril Diop Mambéty.

The image features the pair sitting on a motorbike with a cow skull on the handlebars, echoing Mambéty's 1973 film Touki Bouki.

Excited fans have been comparing the images on social media:

Love how they've referenced Touki Bouki pic.twitter.com/poGNhe7AIg

— ejatu (@ejatu_) March 12, 2018

A post shared by iamsuede (@iamsuede) on Mar 12, 2018 at 10:02am PDT

A post shared by iamsuede (@iamsuede) on Mar 12, 2018 at 10:20am PDT

Commentators point out that Beyoncé has referenced a number of African cultures in recent years - including Yoruba deities during her performance at last year's Grammy awards in the US.