EbonyLife TV leaves DSTV for StarTimes
EbonyLife TV is proud to announce that from August 1, 2018, they will
be broadcasting on the StarTimes network (Satellite 191 and Digital
Terrestrial 107), thereby ending its exclusive arrangement with DStv.
StarTimes is a leading multinational media company with a strong
presence in Africa, operating in 30 countries and with over 10 million
subscribers.
The partnership with StarTimes is a bid to provide premium, homegrown
content to a larger audience across Africa. In addition to expansion of
its linear television audience, EbonyLife has launched a global,
digital video-on-demand (VoD) service, EbonyLife ON, that allows
Nigerian subscribers, who cannot afford expensive satellite TV, to watch
its high-quality content for as little as N500 per month.
Viewers in
the diaspora have already been accessing the service for $2.99 per
month.
Mo Abudu, CEO of EbonyLife TV is thrilled about the global expansion.
“This is an exciting time for us. StarTimes is a force to be reckoned
with in Africa. It is a privilege for EbonyLife to have an additional
home with the network. Together with the global reach of EbonyLife ON,
we will have the potential for millions more people to enjoy our
gripping dramas, riveting talk and fun entertainment shows,” she said.
Justin Zhang, MD of StarTimes, shares similar sentiments with Abudu.
“EbonyLife TV is synonymous with quality, which is important to us. As
one of Nigeria’s leading television networks, it made sense to include
them in the StarTimes family and to continue delighting customers with
engaging, original content,” he said.
This collaboration is a win-win for both parties – StarTimes will
improve its offering by providing an additional, first-rate channel to
users and EbonyLife TV gets an opportunity to broadcast to an even
greater number of viewers. EbonyLife ON is now available online to
viewers in Nigeria and the rest of Africa.
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