Land Rover Hosted its Annual Ride and Drive Experience at Aburi Mount
Alliance Motors Ghana, the exclusive distributor of Land Rover and
Jaguar in Ghana hosted its annual driving experience Ride and Drive on
the 21st-22nd of July at the Aburi Botanical Gardens in partnership with
Stanbic Bank and Rolling Hills Golf Villas.
The two-day driving event
introduced clients and enthusiasts of the Land Rover brand to the off
road and on road capabilities of the luxury SUV with the Sub-Saharan
Africa experiential team and instructors. The automotive event drew over
100 attendees including many notable business executives,
professionals, entrepreneurs, and media personalities.
Both Land Rover and Jaguar vehicles were available for the test
drives such as the Range Rover, Range Rover Evoque, Range Rover Velar,
Range Rover Sport, the All New Discovery Sport, Jaguar F-Pace, E-Pace
and XJ. The experiential team led attendees, which also included
existing Land Rover and Jaguar owners, through various features to gain a
greater understanding of vehicle control, obstacle handling and
assessment of navigating different environments including steep inclines
and descents.
“Aburi was the perfect setting for attendees to learn new skills, tackle
challenging terrains and experience the everyday practicality of the
Land Rover. Land Rover has historically focused on making its vehicles
as efficient as possible with innovative technologies including
lightweight electronic power steering, aluminum body structures and the
new Ingenium engines which make every driving experience an
unforgettable adventure,” shared Salman Ali, Marketing Manager at
Alliance Motors Ghana.
The Land Rover Ride & Drive event was a family friendly event which
featured in addition to the off road driving, a pool table, traditional
games such as “Oware”, Draughts and Ludo, live sketch artist, and
non-alcoholic cocktail bar. Personnel from Stanbic Bank were on hand to
educate guests about their banking and financing options while the
Rolling Hills Golf Villas team introduced their nearby luxury
sustainable residential and golfing development.
“By partnering with Stanbic Bank and the Rolling Hill Golf Villas for
the Ride & Drive, we were successful at building excitement and
engaging with the audience, attracting new customers and retaining
existing ones. Putting our luxury vehicles to the test on the hills also
resonated with our core values of Above and Beyond,” added Ali.
The Ride and Drive event is organised biannually to challenge
enthusiasts and educate them on new and special vehicle features. Since
1948, Land Rover has been manufacturing authentic 4x4s that represents
the true ‘breadth of capability’ across its model range with 80 percent
exported to over 100 countries. Alliance Motors Ghana is making it
possible for everyone to drive their dream Land Rover and Jaguar vehicle
with the current 40% Down Credit scheme which features a 40% down
payment, balance paid over 36 months, 3 Years Comprehensive Insurance, 5
Years Manufacturer’s Warranty, and 5 Years Free Service. Terms and
Conditions apply.
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