South African man sacked from his family business after viral racist rant
Adam Catzavelos, a South African man has been sacked from his family
business after a making a racist slur in a video widely shared on social
media.
Adam filmed himself on a beach, saying it was "heaven on earth" as
there were no black people there. He said a derogatory term used
historically by white people to denigrate black South Africans even as
racism remains a major issue in the country, where white-minority rule
ended in 1994.
The hashtag #AdamCatzavelos began trending in the
country on Tuesday when the video went viral on social media. Twitter
users identified Catzavelos and called on businesses to boycott his
family's company, which manufactures marinades and sauces and where he
worked as a marketing director.
His brother, Nic Catzavelos, sent a statement to the BBC today saying
the family was "appalled" by the video and "rejected racism in any
form".
"Adam Catzavelos has been dismissed with immediate effect from the family business, St George's Fine Foods, and his minority shareholding will be unwound as soon as practically possible. Given the high-profile nature of this development, the business has been temporarily closed for the protection of all its staff. We have no further comment at this stage" it said.
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