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China's annual shopping frenzy shatters records again

Online shoppers in China have shattered last year's record by making $30.8 billion in sales on the country's annual buying frenzy Sunday, as the tradition marked its 10th year.

The spending binge has for years eclipsed Cyber Monday in the U.S. for online purchases made on a single day.

This year's tally was 27 percent higher than a year ago. It breaks from gloomy forecasts about the world's second-largest economy, which is struggling with a tariff war with the U.S., a stock market slump and slowing overall growth.

Known as Singles Day, the clamor for deals and discounts was heralded with characteristic fanfare by Chinese e-commerce giant Alibaba, which has turned an unofficial holiday for people without romantic partners into a yearly windfall for digital retailers.

A massive screen at Alibaba's gala in Shanghai showed the surging sales numbers in real time. Just before 4 p.m. Sunday, the sales reached 168.2 billion yuan ($24.2 billion) — surpassing the total purchases from last year's Singles Day, according to figures posted online by Alibaba Group.

At the end of the 24-hour spree, Alibaba reported sales totaled up to 213.5 billion yuan ($30.8 billion).

Alibaba Group CEO Daniel Zhang said the results reflected "the strength and rise of China's consumption economy."


Source: AP

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