Singer The Weeknd disassociates himself from H&M after 'racism' inspired advert
The Weeknd has disassociated himself from giant clothier, H&M UK
after the European clothing line ran an advertisement on its website
featuring a black boy wearing a hoodie with the words “Coolest Monkey in
the Jungle”.
The singer tweeted on Monday afternoon: “woke up this morning shocked
and embarrassed by this photo. I’m deeply offended and will not be
working with @hm anymore…”
The Weeknd's decision comes after the clothing brand received major
backlash from many online users, who were offended by the racist
advertising gimmick, after a black child was used to model a hoodie
campaign for kids that carried an offensive slogan "coolest monkey in
the jungle."
Meanwhile, H&M, has since apologized, with the offensive advertisement already pulled down from its website.
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