Landrover And Skynergy Collaborate With Making Of A Mogul To Boost African Entrepreneurship
Legendary luxury vehicle brand, Landrover, innovative skin care brand Skynergy MD, and award winning syndicated TV show, Making Of A Mogul have created a unique collaboration specially designed to expand the impact of African Entrepreneurship.
This alliance ushers in a rebirth of Making of a Mogul, which will make its global return in the summer of 2018. With high production values and staying true to a format which proudly exhibits the versatility of Entrepreneurs, the show, hosted by Pan African broadcaster, Anita Erskine, tells the genuine stories of resilience of many acclaimed and some rising African Entrepreneurs. It puts special emphasis on the trials, challenges, accomplishments, failures and ultimately, their innate desire to succeed.
“In the five years we have been in operation in Ghana, this is the first time we are doing a partnership of this nature” Martin Madsen General Manager Alliance Motors
“This is a great moment for us. Having a world-class brand such as Land rover and innovative skincare brand Skynergy MD working with us, ensures a strengthening of our resolve to inspire a new generation. Both Anita Erskine Media and IfactoryLive Africa have consistently championed African entrepreneurship by telling original and authentic stories.
Now, with the support of Land rover and Skynergy MD, we are about to create over 200 stories that will be told all over the world. It is a momentous step in taking the Making Of A Mogul brand and its spin off’s “Mogul” and “Making Of A Mogul the ladies edition” to its next evolution”, CCO, Ifactory Live, Michael Djaba.
Since its inception in 2012, Making of a Mogul has become a reference point for true African stories of around the Entrepreneurship conversation. Filmed in Nigeria, Ghana, United Kingdom, Kenya, South Africa, UAE & the Americas, the series has airs in Canada, The Carribean, USA and Pan African pay TV outlets DSTV and KWESE including free to air South African TV station eTV. It is also a staple in in flight entertainment on some of Africa’s leading airlines.
“The partnership with Land rover, for me, exhibits our willingness to take our reach further than we ever have, simply because Landrover isn’t just a vehicle, it is a Brand that has stood the test of time and evolved over many generations.
Since its inception in 2012, Making of a Mogul has become a reference point for true African stories of around the Entrepreneurship conversation. Filmed in Nigeria, Ghana, United Kingdom, Kenya, South Africa, UAE & the Americas, the series has airs in Canada, The Carribean, USA and Pan African pay TV outlets DSTV and KWESE including free to air South African TV station eTV. It is also a staple in in flight entertainment on some of Africa’s leading airlines.
“The partnership with Land rover, for me, exhibits our willingness to take our reach further than we ever have, simply because Landrover isn’t just a vehicle, it is a Brand that has stood the test of time and evolved over many generations.
Skynergy MD is a new skin care Brand, created by 3 powerful African
Women, who each have the most inspiring stories. Making of a Mogul is
one of the most universally distributed independently produced African
entrepreneurship TV programmes. There is always a large nugget of
wisdom being shared generously by an African entrepreneur who has seen
and lived all the various facets of the real challenges of
Entrepreneurship.
The real emergence of Africa, I believe, is heavily reliant on this new
wave of dedication, creativity and innovation that fuels the
entrepreneurial spirit. This is simply the era of partnerships and
collaborations if we are to break boundaries and inspire real change. It
is a great time and I am so proud and blessed to be the custodian of
the telling of these stories.” Anita Erskine, MD of Anita Erskine Media
and host.
“The dexterity, diligence and sheer determination of the African woman
is undeniable and unrivaled, yet remains an asset that is mostly
unrealized, virtually untapped and grossly underutilized. As established
women entrepreneurs, in all our endeavors, we strive to forge critical
partnerships that aim to propel the female objective to great heights.
Hence our alliance with the Making of a Mogul, Ladies Edition, a show
that exposes a certain calibre of accomplished women by exploring the
passion and zeal necessary to reach that echelon of a successful
women.”-Dr Yvette Appiah of SkynergyMD
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