Beyoncé Is Partnering with Gucci and UNICEF to Bring Clean Water to Burundi
It's World Water Day, and Beyoncé and Gucci are celebrating with meaningful action: On Thursday, WWD
reported the singer and fashion label announced a partnership to bring
clean water to the African country of Burundi, where almost half the
population cannot access it.
In honor of the freshwater awareness day,
Gucci donated $1 million to Beyoncé's BeyGood4Burundi initiative, which
she founded last year with UNICEF to "help bring safe water to the most
vulnerable women and children in the 'Heart of Africa.'" Gucci's
donation, according to WWD, will help construct 80 wells that will provide clean water to more than 120,000 more people.
“Gucci
and Chime for Change are proud to stand with Beyoncé and Unicef to help
change the lives of hundreds of thousands of girls and women in
Burundi,” said Gucci CEO Marco Bizzarri in a statement to WWD.
“Through our commitment to BeyGood4Burundi, we continue the mission of
Chime for Change to provide education, health and justice to girls and
women globally.”
Back in 2013, Beyoncé, Gucci, and Salma Hayek
founded Chime for Change to "promote gender equality" with "innovative
approaches." The campaign's most recent initiatives include #LeveltheLaw, a pledge to stand with activists fighting laws that discriminate against women and #SheDecides, a movement urging countries to support women and girls' sexual and reproductive health and rights.
Although
clean water is important for everyone, Chime for Change is taking a
special interest because a lack of access can be especially damaging to
girls, according to the BeyGood4Burundi website.
Access to safe water means girls won't have to risk being attacked to
walk long distances for water, can go to school instead of spending time
collecting safe water, and won't have to skip class when they get their
periods if their schools have clean toilets.
As of World Water Day, WWD reported, BeyGood4Burundi has already completed 35 wells and is on track to provide 366,000 people with clean water by 2020.
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