Facebook announces plan to launch dating service
Facebook founder, Mark Zuckerberg
announced on Tuesday that the world’s largest social network will soon
include a new dating feature vowing to make privacy protection its top
priority in the wake of the Cambridge Analytica scandal.
Zuckerberg unveiled the plans as he addressed Facebook’s annual
developers conference in San Jose, California emphasizing that the focus
would be on helping people find long-term partners. “This is going to be for building real, long-term relationships, not just hook-ups”.
He said in presenting the new feature, noting that one in three
marriages in the United States start online and that some 200 million
Facebook users identify as being single. Under the new feature, users
will be able to create a separate “dating” profile not visible to their
network of friends, with potential matches recommended based on dating
preferences, points in common, and mutual acquaintances.
Zuckerberg did not specify whether the feature would be free of
charge, in line with Facebook’s core offer but the announcement was
enough to send shares in the online dating giant Match.com tumbling by
17 percent. The 33-year-old CEO also said the dating offer was built
from the ground-up with privacy and safety in mind, as he underscored
the firm’s commitment to boosting privacy protections.
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