Accra Fashion Week to launch first runway boutique online #SHOPTHERUNWAY
Accra Fashion Week continues to play a trendsetting role in the
African fashion world, not only by the fantastic chic clothes displayed
on the runway, but by inspiring other events to push the bar a step
higher. There has been a great increase of fashion events across west
Africa highly inspired by AFWk as well as a drastic improvement in
various Ghanaian fashion events in order to keep up.
However this year the event known for stigmatizing fashion to
business in Ghana is set to make a strong statement with their latest
hashtag #SHOPTHERUNWAY. According to the organization behind the African
extravaganza, the #SHOPTHERUNWAY hashtag signifies an end to the habit
of fans of African fashion being just that. And a new beginning to a new
society that lives, breaths and trends new collections by African
designers. It is an anti 2nd hand clothing campaign that encourages
Ghanaians to buy designs by local artisans”
“It’s enough, we can not continue to live in a society where we
pack up African fashion shows and clap for the top African designers
throughout, whilst dressed in our Louis V and Gucci’s, knowing very well
we are going to go home and live the rest of our lives wearing just
that”
Nana Tamakloe states “If that’s your purpose, stay home! Wearing
African fashion in 2018 onward is a symbol of strength, it’s a symbol of
effort. It’s the new Woke. In fact to some extent is actually just as a
respectable act as that of those that fought for our independence.
Their efforts was rigid, ours is more cunning but in the end they both
lead to the same goals. It’s time to beautify ourselves and set trends
that the world admires”
Another element that follows the purpose of the #SHOPTHERUNWAY
hashtag is for the first time ever in fashion week history, an online
shop will be created on the website belonging to the event www.AccraFashionWeek.org,
allowing guests present and non present to buy all and any goods the
see showcased on the night by professional designers and have it shipped
to them any where in the world. It hosts popula Ghanaian and foreign
brands such as ABASS, BRI WIREDUAH, IVA MICHAELS, MISH MEGA, NACKISSA,
OUTRAGE BY JIDA, SARA Q and TOBAMS COLORS. To view this and more check
out www.AccraFashionWeek.org.
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