Ghanaian tech genius who helped Nipsey Hussle set up his smart store shares his fondest memories with the rapper
“Nipsey is the reason why most of you know me today, he
delivered me to the gates of hip hop’s sanctuary and protected me from
the evils at bay,” said Ghanaian-American tech genius Iddris Sandu.
The entire entertainment industry is yet to come to terms with the death of Nipsey Hussle, who was gunned down in front of his Marathon Clothing store in South LA on Sunday.
The suspected gunman, 29-year-old
Eric Holder, was arrested on Tuesday and charged with one count of
murder, two counts of attempted murder and one count of possession of a
firearm by a felon on Thursday. He has, however, pleaded not guilty to
the charges, according to The New York Times.
Tributes have been pouring in from loved ones and friends of the
Slauson rapper who is survived by a daughter from a previous
relationship and a son with whom he has with his girlfriend, actress
Lauren London.
Among those deeply affected by the Eritrean-American
rapper’s demise is his close friend and partner, Iddris Sandu. The
Ghanaian-American tech genius, who is responsible for algorithms that
have made Uber, Instagram and Snapchat what they are today helped Nipsey
set up his Marathon Clothing store in 2017.
Ghanaian-American tech genius Iddris Sandu with Nipsey Hussle — Photo via @iddris_sandu on Twitter |
Known as the world’s first “smart store”, Marathon Clothing allows customers to download exclusive music and other content through an app.
The store leverages Iddris’ tech and design background and Nipsey’s cultural influences, sparking the interests of many journalists as well as hip hop and cultural icons like Russell Westbrook, Vegas Jones of Roc Nation, among others.
The store leverages Iddris’ tech and design background and Nipsey’s cultural influences, sparking the interests of many journalists as well as hip hop and cultural icons like Russell Westbrook, Vegas Jones of Roc Nation, among others.
Nipsey to me was what jay-z was to Ye ; giving him the chain of authenticity.— iddris sandu (@iddris_sandu) April 1, 2019
so just imagine what I’m going through right now.
having worked with him to build his store,
travelling the world with him,
and spending alot of time with him.
rest in eternal power hussle the 🐐 pic.twitter.com/yXlgAUt9RT
In an interview with the CNBC, Sandu said the store has helped him bridge the gap between culture and technology, and would love others to do same.
“We are living in the digital revolution,” he said. Although “we are all constantly exposing ourselves to content in real-time.”
“We need to address the largest issues affecting communities and build infrastructure on that,” Sandu said.
Sandu took to his Instagram page to pay tribute to the Grammy-nominated rapper:
Ghanaian-American tech genius Iddris Sandu with Nipsey Hussle — Photo via @iddris_sandu on Twitter |
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